Building an infrastructure, by Fractal, that deviates of the information to ads model.

The internet was built without an ownership layer, it was built purely as an information sharing layer, but, with the value transport coherent to information sharing infra-it-structure.

A paradigm where the current model of the internet structure is information-to-advertise built.

Fractal came with a core idea, a structure where a certain amount of engineering, certain amount of value engineering of the incentive alignment is implemented, while theoretic models keep holding back scammers & frauds.

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