The internet was built without an ownership layer, it was built purely as an information sharing layer, but, with the value transport coherent to information sharing infra-it-structure.
A paradigm where the current model of the internet structure is information-to-advertise built.
Fractal came with a core idea, a structure where a certain amount of engineering, certain amount of value engineering of the incentive alignment is implemented, while theoretic models keep holding back scammers & frauds.